In order to adapt to the new consumption habits of its customers, Société Générale Burkina Faso launched on Friday January 14, 2022, its transformation plan called "AUDACE".

This new strategy was launched during a digital press conference hosted by Harold Coffi, Managing Director of Societe Generale Burkina Faso, Robert Diallo, Business Commercial Director, Jean-Pierre Madiéga, Marketing and Communication Director and Alassane Zongo, Unit Manager Commercial Provinces and Alternative Channels. Through the “AUDACE” transformation plan, Societe Generale Burkina Faso wants to offer a better experience to its customers. In the context of digitalization, the bank is reinventing itself and daring to empower customers through digitalization with the ambition to involve all its employees in order to offer a better SGBF experience; hence the acrostic “AUDACE”. This transformation began internally with a sub-project of "AUDACE" called "Benkadi", which consists of improving the balance between private and professional life, adapting to the individual and collective state of mind in order to improve the well-being and commitment of employees.