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Audiovisual production in Africa: Amazon Prime wants to rely on Nollywood

11/01/2022
Categories: Companies

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Amazon Prime wants to invest in flourishing African audiovisual production. And for that, the online broadcasting platform intends to rely on Nollywood.

For online broadcasting platforms, Africa remains a vast territory to invest. Amazon Prime Video are turning to new markets to conquer. In this race for foreign markets, Amazon Prime Video is targeting African audiences and, to do so, is counting on the immense potential offered by Nigerian works. The American firm has just signed an agreement with the production company Inkblot, located in Lagos, and the source of some of Nigeria's biggest box office successes.

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