Casino invests in all means of communication and the e-commerce revolution is available in new media. The distributor launches into instant messaging through the WhatsApp application.

After the computer and applications on telephones, Facebook and Instagram, it's the turn of WhatsApp, encrypted instant messaging that combines the Internet and mobile telephony. The Casino group is experimenting with this feature starting this Wednesday. The distributor is duplicating an innovation from its Colombian subsidiary Exito in France. Instant messaging is becoming a new shopping channel alongside the Internet. The process is mainly used for repair or additional shopping. Club users now have the possibility of making purchases on an ad hoc basis, not only on the dedicated website but also on WhatsApp.