Facebook is launching a new program to help French media

Facebook unveiled a program on Friday that is supposed to help a dozen French media “develop their digital audience”, “promote their brand” and “generate subscriptions”, two years after launching a “digital subscription accelerator” dedicated to the daily press regional (PQR). Libération, 20 minutes, L'Obs, L'Express, Prisma Media, Slate, RTL, Combat and Jeune Afrique will thus participate, from September to November, in training courses provided “by experts in the media industry,” Facebook said in a press release. The social network will “provide them with tools and resources”, he adds, without specifying the amount of the operation. Concretely, “groups composed of two to four members of the editorial, marketing and sales teams of the participating media will follow a weekly program, with a common thread” a challenge related to the retention of their audiences

AT A GLANCE

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