The National Bank for Economic Development (BNDE) unveils its new visual identity with more expressive colors that anchor the bank in its universal character, the financing of SMEs, agribusiness and the real economy.

For Thierno Seydou Nourou Sy, Managing Director of the financial institution, the bank is working on an ongoing 2021 recovery plan to support strategic sectors. “We intend to put in place investment conditions and promote industrial units that are intended to produce locally,” he says.

BNDE thus reaffirms its desire to support the cashew sector, the groundnut value chain and, among other things, the marketing of rice by adjusting to the adjusted and accelerated Priority Action Plan (PAP 2A), revised version of the Senegal Plan Emergent (PSE), for economic recovery.

The visual change comes after the departure of one of the shareholders, Bridge Bank, which had brought its experience in the start-up and consolidation phase of BNDE's activity.