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Digital: The question of regulation arises acutely

10/02/2021
Categories: Sectors

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Faced with the revolution of the digital sector, the implementation of a certain number of provisions is necessary in order to regulate the sector. In an opinion the economist Philippe Crevel tries to make proposals.

Digital companies question the fundamentals of the capitalist economy and democracy since their wealth comes from the data they collect from Internet users.
" If Google, Apple, Amazon and others are making significant profits, it is thanks to the growing volumes of information processed and resold. They make it possible to address targeted advertisements to consumers, to direct them or even disorient them. They are the basis of many algorithms and applications that are used by a very large number of companies ," explains economist Philippe Crevel.
By moving, by consulting his emails by watching a video, a site, by paying, a person generates data that is likely to be exploited. For the economist, between 2020 and 2025, the digital world will have more than  2,142 zettabytes of digital data.
" Data is a largely free raw material. In the mode of industrial process, such a phenomenon is rare even if in the past, the relations between the companies processing the raw materials and the producers of the latter have always been complicated, as evidenced by the two oil shocks of 1973 and 1979 ", reveals Philippe Crevel. To justify maintaining this collection of free data, he maintains that the digital giants highlight that they make it possible to design products adapted to the needs and expectations of consumers, that they are at the origin of advances in the medical field, geolocation, prevention of natural disasters, etc. The collection and use of data pose economic and ethical challenges. The rules of free competition are distorted and human rights are also threatened. The laws adopted in recent years are ineffective in regulating the data market. And above all, data is an almost free raw material.

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