After years of absence in terms of visibility, the major firm GBFOODS is returning to the Beninese public with classic but very strategic and impacting communication on its various brands, the one that attracts the most attention remains the famous culinary broth brand “GINO MAX”. In fact, since 2019, GBFOODS has put its “GINO MAX” broth with CHICKEN flavor back on the market with a 12g tablet, the largest on the Beninese market, to bring even more flavor to consumers' dishes. GINO MAX is therefore coming back in a larger form, as described so well by the masterpiece, which is located at the Cadjèhoun crossroads

A water tower over 30m high, which is sublimated in the colors of “GINO MAX”, is a strategic choice depending on the geographical location of the building, which offers 24/7 exposure for the brand, which thus comes to show its ambitions on the Beninese market and also its place in the mind of the consumer.

This masterpiece, created by the HARMONIES media agency, was only possible thanks to the working method that the Harmonies Benin team, led by Mr. Afzal BARE, its “Project Manager”, was able to put

This method is essentially based on two fundamental points, which are:

• the study of media habits (thanks to its MidSight Audience Measurement dashboard) in this period of the Covid-19 pandemic and the analysis of the current market environment that has been impacted by the variables imposed by this pandemic,
• the selection of service providers for the final execution of the work in compliance with the specifications.

It is important to remember that Harmonies Media Group, the No. 1 media services provider in French-speaking Africa, claims strong local knowledge of the region's markets and an integrated approach in its recommendations. It covers 15 countries and offers a media service approach focused on achieving business objectives through the strong professionalization of media investment management

Are you eager to do business like the GINO brand? Harmonies Benin and its team are available to any client or brand that would like to give a boost to its visibility